Mini has a bit of an interesting job with the new Clubman. Not only is it a first move into the fleet heartland of the lower medium segment, but the company is choosing to do it with a model that’s grown from the first-generation car of the same name.
The first Clubman, Mini admits, didn’t have the greatest market awareness, but the company has chosen to maintain the link with ‘old’ Mini’s heritage, and carry over the name for a new model that’s now just 6mm shorter than a VW Golf – the key target for the new model.
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