The Seat brand is seemingly flying under a lot of people’s radars.
Seat has historically thrived on its sporty models such as the Leon and Ibiza Cupra, but how to appeal to fleets? There has been plenty of advertising pushing the Exeo, to business customers in particular, which will start to get the message across, but still, when friends and family see it, the common reaction is: “That’s nice – what is it?” In a trip to Halfords to buy spare bulbs for a Continental break, the two men at the service desk looked blankly when I named the model. It was, of course, on their system, and they supplied me with the correct lights, but they didn’t initially have a clue.
Seat has a way to go to carve a name for itself away from the fun, niche products and, in doing so, appeal to fleets. As brand awareness increases, businesses will wise up to the good value and quality cars – like the Exeo – on offer.
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