Marketing company Blue Square has chosen Trakm8 telematics for its 222-vehicle fleet.

The fleet, which includes 200 BMW X1 company cars and 22 vans, is being fitted with Trakm8’s RH600 4G integrated telematics camera and ACC750 driver ID and feedback device.

A three-year contract has been agreed.

Blue Square client operations director Sam Matthews said: “Trakm8 had the perfect solution for us. The RH600 fleet dash cam and ACC750 gives us the visibility, insight, and flexibility we needed to protect our drivers and reduce claims. 

“We’re already seeing how this will help us cut operational costs and improve overall fleet safety. We’re happy with the partnership and excited about the results ahead.”

Trakm8 fleet and optimisation sales director Joe Heidari said: “We are excited to welcome Blue Square as a valued Trakm8 customer. We’re seeing growing demand from fleets looking to streamline operations with integrated camera and telematics solutions – all in one platform, from a single supplier. That’s where the RH600 comes in. 

“As our flagship device, it’s trusted by leading UK fleets to deliver powerful insights and enhanced safety. It was the perfect solution for Blue Square to help improve fleet safety and reduce their claims, which will ultimately save them a lot of money. We are delighted to have them onboard.”