SsangYong has announced the appointment of a new UK managing director.
The firm says Nick Laird will assume overall responsibility for SsangYong’s UK operations on a permanent basis, having served as acting managing director since October.
SsangYong describes Laird, a graduate from Oxford University and INSEAD, as having a track record of delivering success across various sectors with particular focus on technology and automotive companies.
It says Laird’s experience has focussed on driving fundamental and profitable growth for companies by listening to their customers and dealers, and that his career has seen him help companies flourish over the long term.
Laird said: “We have ambitious plans for the future, so this is a genuinely exciting time for the brand in the UK.
“With an array of versatile and quality products on the way, I’m confident that SsangYong will grow substantially in the coming years – watch this space!”
Following the launch of its new Rexton SUV in 2017, SsangYong is predicting further sales growth this year with the launch of the new Musso pick-up truck, which is based on the same platform as the Rexton.
