The first car club scheme in Shetland has been established through a joint initiative between Shetland Islands Council and Enterprise Car Club.
Eight vehicles, including seven cars and a van, have been provided as part of a trial phase.
Selected council and NHS teams are being given access to a car club membership, allowing them to book the vehicles as part of their service delivery.
Membership options are also available for local businesses and other organisations, and for members of the public.
Information and experience gathered during the trial will be used to help the council understand how the car club model could operate in Shetland and, if successful, it could be adopted further.
Councillor Moraig Lyall, who chairs the council’s Environment and Transport Committee, said: “The partnership with Enterprise Car Club opens up a lot of benefits when it comes to running such a scheme here in Shetland.
“If successful, this project can help make our own fleet management more efficient, while providing an easy and affordable way for people to access a car when they need it. We’re looking forward to working with Enterprise Car Club to make this pilot a success.”
Enterprise Car Club managing director Dan Gursel said: “We are delighted to be working with Shetland Islands Council to launch our car-sharing service to the islands. The pilot aims to showcase the potential of shared mobility to enable people to travel more sustainably and efficiently.
“By providing flexible and accessible vehicles, we aim to enhance transport for residents and local businesses across Shetland.”