Seat has moved to strengthen its fleet and business sales operation by appointing Paul Franklin-Slattery to the newly created role of specialist sales manager.

The position focuses on the requirements of ‘blue light’ services such as the police.

Nick Andrews, Seat’s head of Fleet and Business Sales, said: “Having a dedicated expert on hand to deal with the demands of specialist fleets is a major step forward for Seat.”

Franklin-Slattery previously spent 14 years at General Motors UK working across a range of roles covering fleet, commercial vehicles, dealer operations and customer service.

Reporting to national sales manager Sally Livingstone-Dennis, he will deal with emergency services, tax-free buyers, military and diplomatic sales and taxi and chauffeur fleets.

Follow BusinessCar on TWITTER