A new British-based EV brand is set to enter the market.
Perseus says it will make its debut with a compact SUV, set to go on sale in European markets by late-2027.
The company says it has established soon-to-be-announced global OEM and Tier 1 partnerships required to bring its first vehicle to mass-market production.
Perseus says it will license an EV platform from a European OEM group, and is also collaborating with an Italian design and engineering house for interior and exterior styling, pre-concept development, prototyping, serial engineering, testing and validation requirements.
It says it is engaging with a European contract manufacturer to build its first model to OEM-level production standards, and is also partnering with a “world-leading” Human Machine Interface, AI technology and automotive software specialist.
It will use a direct sales model, combining an online sales platform with ‘brand experience centres’.
