Renault has announced the appointment of Guillaume Sicard as country head for the UK, and Renault brand managing director for the UK, Ireland, Malta, and Cyprus.

He will take on the new role on 1 January, replacing Vincent Tourette, who is moving to another role within Renault Group.

Sicard is moving to his new position from Renault China, where he was COO. He previously worked as president of Nissan India and COO of Renault Turkey.

He said: “I’m really excited to be joining a fantastic team in the UK. With the new Megane E-Tech 100% Electric coming next year, it’s a crucial time for Renault both globally and in the UK. 

“I’m looking forward to the next step in our ‘Renaulution’ strategy as we ramp up our electrification plans.”