Honda is hoping for increased corporate business from its new Type R, with the new model a more refined proposition that its predecessor.
Although the ratio of business cars will be small, Honda is still looking for significant interest and a halo effect for the rest of the range.
“New Civic Type R customers will not necessarily have driven the old one,” said Lucy Ellwood, product planning executive with responsibility for the Civic. “It’s more refined and appropriate for the corporate market.”
The business sector will be attracted to the Type R’s RVs, with CAP predicting an amazing 50% retained value after three years.
The UK is Europe’s most important market for the Type R, with Brits taking more than the rest of Europe put together.
