Kaye Ceille, former boss of Avis, has left the rental firm to take up an international role as president of car club firm Zipcar.
She is replaced by new managing director Mark Servodidio. He was previously executive vice-presedent for franchise and corporate services in EMEA at Avis, before which he was chief administrative officer at the firm.
President of Avis, Larry De Shon, said: “[Mark] brings with him a wealth of knowledge of the Avis Budget Group and has been instrumental in growing the business across EMEA. We fully expect the UK business to thrive under his leadership.”