Kia is aiming to target learner drivers with the launch of a discount package to driving schools.
The package offers the driving instructor up to a £750 discount, free insurance, a discounted fuel card and free bumper mouldings on the Picanto, Rio, Ceed and Proceed.
Free dual controls are also available for the Rio, Ceed and Proceed.
Driving school discounts total £250 for the Picanto, £500 for the Rio and £750 for both the Ceed and Proceed.
Kia is targeting both independent instructors and large driving schools.