Rental firm Avis Budget UK has appointed a new MD, with Kaye Ceille replacing Kevin Bradshaw.

Ceille joined Avis in 1997 and is currently senior VP of international sales and marketing but will take up her new post on 1 March.

Bradshaw had been in charge of the UK operation since April 2007, and has left to “pursue opportunities outside of car hire”, according to Avis Budget.

Larry De Shon, president of Avis Budget, said: “Kaye brings a wealth of industry knowledge to the role and her experience and contacts will help to strengthen the links between the Avis Budget Group regions around the world.”