Fleet Alliance has announced the end of its Intelligent Car Leasing brand, which specialised in consumer leasing.
Fleet Alliance said the decision had been made as it wanted to focus on its core B2B channels of SME and corporate fleets, and its salary sacrifice activity.
Existing Intelligent Car Leasing customers have been transferred to Fleet Alliance.
Fleet Alliance chief executive Andy Bruce said: “Whilst Intelligent Car Leasing made a positive contribution over the time we had it, increasingly it didn’t fit with our central proposition as a sustainable mobility provider.
“Our core competency is in providing outstanding levels of fleet consultancy, fleet management and salary sacrifice provision. All these markets are growing for us at pace as companies seek to decarbonise, and we have decided that is where all our focus should lie.
“Whilst we’re retiring the ICL brand and closing it to new business, we intend to maintain our relationship with the many customers we’ve looked after over the years and will continue to offer them compelling offers and great service under the Fleet Alliance brand.”
