ING Car Lease’s new online Drivers’ Club is due to go live by the end of August as the organisation aims to get more company car drivers involved through affinity schemes.
Although the ING website lists the programme as “under construction”, Mark Gibson, head of strategic marketing, said: “We want to get closer to business car drivers. The club site, which is not password-protected, will carry direct links to services such as AA Roadwatch and advice on taking cars abroad on holiday, hotels, B&Bs, and general car usage.”
Other services marketed through ING’s Drivers’ Club will include discounted Apple Mac products and Blaupunkt satnav systems.
