Contract hire firms face a tough new green opponent that’s out to revolutionise the leasing industry’s attitudes to climate change.

Director of Ecofleet, Joel Williams, says his firm will offer customers a “simple, ethical change to their vehicle choices”.

Ecofleet only offers low emission cars with CO2 no greater than 150g/km, meaning 100% of the cars available better 40mpg while 74% top 50mpg.