Citroen’s C4 Picasso will play a significant role in helping the company achieve a 4% UK fleet market share as the new MPV generates significantly more business sector sales than its smaller Xsara Picasso counterpart.
Forecasting a 55% fleet split for the larger seven-seater C4 Picasso, compared to around 30% for the Xsara model, Xavier Duchemin, Citroen UK’s managing director, said: “We plan a strong programme with fleet and leasing firms well in advance of C4 Picasso’s January sales release.”
C4 Picasso will also eclipse the parallel five-seater Xsara in RV terms, following “positive responses” from the major value guides.
Duchemin said: “We will go public on RVs at the end of October but, for example, high-end cars fitted with an automated manual transmission should earn a £300 RV increment, and we hope to be very close to the VW Touran.”
Duchemin revealed that major business car operators would test-drive the technically more sophisticated and upmarket C4 Picasso in November and December.
