Chris Brownridge has been appointed a the new director of Mini UK as of 1 November.
The former BMW corporate sales manager, who has most recently been in the role of BMW UK marketing director, replaces Jochen Goller, who is moving to BMW HQ in Munich to head-up Mini’s worldwide activities.
“This is a really exciting time to be involved with Mini and I’m looking forward to building on the tremendous work by Jochen and his team to further strengthen the position of the Mini brand in the UK,” said Brownridge.
