Electric car-sharing service Bluecity is to expand its service after what it called a successful pilot phase.
Initially available in the London boroughs of Hammersmith and Fulham, 40 cars are expected to be added to its fleet by the end of the summer, taking the total to 50.
In addition, the service will be rolled out in the London boroughs of Merton and Hounslow, with residents being offered a year-long trial for free.
The company – owned by French infrastructure giant Bollore, which also runs the Source London network of electric vehicle charging points -likened the point-to-point car club to that of the ‘Boris Bike’ scheme, whereby users can reserve a car via a dedicated app, drive across London and end the rental by parking the car at a recharging station.
“We are delighted to be launching Bluecity in London and couldn’t be more pleased with the reaction we had from our first members,” said Bluecity managing director Christophe Arnaud. “Bluecity is London’s first 100% EV point-to-point car sharing scheme and we encourage all Londoners to try an electric vehicle. Bluecity can help transform London by dramatically reducing air pollution, congestion and the number of cars on the road in the city.”
In March, we spoke to Arnaud about the company’s expansion plans – read our ‘Under the Microscope’ profile here.
