Leasing brand Ayvens, established following last year’s acquisition of Leaseplan by ALD Automotive, has launched in the UK today (3 October).
The move has seen Ayvens become the trading name of Leaseplan UK, with ALD Automotive UK set to follow suit in due course.
The launch, which follows on from the global introduction of the Ayvens brand in October 2023, is said to form an important part of the phased integration of the two legacy businesses in the UK, and the wider group’s long-term strategy.
Ayvens says it will seek to provide UK corporates, SMEs and private individuals with more sustainable mobility solutions, including an end-to-end leasing service for cars and commercial vehicles, a suite of fleet management solutions, and a UK-wide salary sacrifice car scheme.
Tim Laver, managing director of Ayvens in the UK (subject to regulatory approval), said: “UK businesses are facing an increasingly complex and highly regulated transport landscape right now, which requires them to re-examine their fleet strategies in order to cut costs and carbon emissions.
“Our scale, sector expertise and insights from our team can not only help our customers to navigate these challenges, but turn them into opportunities for a greener, smarter and more cost-effective operating model.
“The launch of our new brand Ayvens in the UK marks an exciting chapter in our Group’s journey and for fleets across the UK. As a leading player in the mobility sector, we will leverage our position to shape the future of mobility and unlock new possibilities for our customers.”
