Tyre fitting company ATS Euromaster has appointed Jerome Monsaingeon as its new managing director.

He replaces Peter Allen, who is moving to America to take up a role within Michelin’s US arm.

Monsaingeon joins ATS after 36 years in managerial roles within Michelin, most recently as managing director of SMPT, a subsidiary of the firm based in Singapore.

“ATS Euromaster is not only about providing the best quality products, it is also about providing the best quality customer service,” Monsaingeon said. “I am relishing the opportunity to further consolidate ATS Euromaster’s fantastic reputation as the safest and most skilled tyre and vehicle maintenance services provider in the country.”