Taylor told us that on top of EV taxation, price reductions should work in the E-C4/E-C4 X’s favour. 

He said: “For fleet, there’s taxation benefits to go electric, but the fact that the on-road prices have dropped will have a positive effect on P11D values. 

“I would say that’s a real positive for us. Citroen must sell more into fleet – especially as we’ve gone towards electric. 

“The rise of electric within the fleet market has distorted the channel mixes, more than it has done in the past. The UK market tended to be a 50:50 split, but the electric market has taken that up to roughly 65% for BEV in fleet. So, we must compete in there and we think the pricing is competitive to allow us to do that. 

“The E-C4/E-C4 X now has a larger 54kWh battery, giving up to 257 miles of range, which is where we need to be from a tender perspective. There’s been an RV boost as well, due to the facelift, so over three-years/60,000 miles that’s a £500 boost, which again makes it more competitive in the fleet channels.” 

Does Taylor think the C4/C4 X is still a conquest car for Citroen in the UK? He said: “A mixture really. Our loyalty rate is pretty good within the brand in context with the market. 

“The plan is to grow, but we need to conquest people, and the beauty of a C4 is that whilst it’s a C-hatch, it rides a little higher than more stereotypical rivals. The update broadens the stance of the car, it’s quite a clever design – with the new lights pulling out the width – that should help. 

“Ultimately, we still need to attract buyers, and we’re going to have to win some corporate business with the car – and that’s already started. We are already working with a couple of strong prospects, and that will help as well. Once the deals start rolling in – there’s credibility that comes from that. We’re starting to see that happen” 

What about the C4 X saloon, we asked? He said: “Yes, we also have C4 X, and we took the decision to maintain that car in the range. Last year between 20 and 25% of the mix was E-C4 X, or C4 X, across the whole C4 family. 

“It is difficult in the UK with a booted C-segment car, as it’s relatively niche for the market, but we view it as an opportunity and we have a car that can offer more choice. There’s barely anyone that can offer a booted C-segment car. 

“We’ve had conversations with taxi companies about E-C4 X and C4 X, and we’re able to offer something that no one else has in their range.

“With interest in both EV and ICE models. It is up to us to manage the BEV mix, but by the same token, if we were to sell 100 C4 X ICE models, we can afford to do that in our plan and still hit ZEV mandate – we’d look to do that.”