Europcar’s monthly barometer of barriers to EV adoption shows that lack of knowledge is a key issue; more than one in five (23%) private motorists in Quarter 1 cited this as a factor in making the switch. The same percentage of business drivers said they thought their employers lacked knowledge before committing to EVs. To resolve this ongoing challenge, the new Europcar EV Knowledge Hub covers diverse topics such as how EVs work, how to optimise vehicle range, how and where to charge, and whether an EV is right for the driver or business needs. Featuring a Beginner’s Guide, a Charging Guide and advice for businesses going electric, the new Knowledge Hub provides invaluable information for all drivers considering going electric, as well as those who have recently made the switch. Forming part of the hugely successful free Digital EV Guide launched in 2023, the new Knowledge Hub will be continually updated to reflect new information and developments from across the market. It also includes a myth-busting 101, an EV glossary to break through the potentially confusing jargon, and details on the multitude of business benefits that come with running a green fleet.
Eliminating the FUD
“Lack of knowledge – Fear, Uncertainty and Doubt – is one of the biggest blockers to the EV transition,” commented Tom Middleditch, head of electric mobility at Europcar. “Drivers are bombarded with misinformation and have limited access to first-hand experience of EV ownership. Yet we know that when drivers are provided with accurate, detailed insight the concerns are dispelled pretty quickly.
“The Digital EV Guide was launched last year to give drivers insight into each of the models in our electric fleet as well as accessing Zapmap tools for route planning and calculating journey costs. Now we’ve enhanced that resource with the Knowledge Hub which doesn’t make any assumptions about drivers’ existing knowledge.”
Plus the EV guide connects customers with both The EV Café and Zapmap, providing even more information and putting drivers in control of their electric experience. In addition, Europcar is attending a number of face-to-face EV events this year to assist drivers in their EV transition.
“Building and developing our EV guide to now include the Knowledge Hub is an important part of our commitment to helping drivers and businesses transition to low and zero emissions mobility”, added Tom Middleditch. “And we complement the guide with a wide range of electric and plug-in hybrid cars and vans for customers to choose on their next rental, to allay fears and give them confidence.”
Europcar is determined to become part of its customers’ sustainability journey, committed to helping businesses and private motorists make the change from ICE to electric, through innovative tech-based solutions, electrification across its network, and a growing range of low and zero emission vehicles.
To find out more about how Europcar is helping businesses reduce their fleet emissions visit: www.europcar.co.uk/en-gb/p/business/fleet-services/electric
