Enterprise director of business rental Rob Ingram attributes the firm’s fourth consecutive win to a number of initiatives during 2010 to improve its offering for fleet customers and strengthen its daily rental services.
Ingram said account management had improved by increasing the number of in-house teams based on site at customers’ own offices, and by offering consultancy services to many clients.
Enterprise has also created a new online booking tool for corporate customers, allowing for repeat renter information, while a free pick-up service “continued to balance customer’s cost efficiencies with environmental concerns”. The revamped online tool lets companies add their travel policy document so business drivers can familiarise themselves with it when booking a rental car. When a user logs in, the system can also automatically select a particular car group, to encourage drivers to pick more economical models.
The company works closely with customers to reduce grey fleet usage and in turn cut costs, and in 2010 it launched an hourly rental product, We Car, for “customers in the public sector to reduce grey fleet usage for short distance travel”.
Enterprise opened 25 new branches last year, increasing its network to more than 350 locations nationwide and expanding its fleet to in excess of 50,000 vehicles. It intends to expand further in 2011 with growth in its branch network, customer base and fleet. The firm is keen to help companies understand the benefits of integrated transport solutions and the role rental can play, plus forge longer-term relationships through more proactive account management.
