Halfords Autocentres has had its knuckles rapped by the Advertising Standards Agency after the SMMT complained about Halfords’ website claiming a saving of up to 50% on car servicing versus main dealers.
Although other complaints weren’t upheld, the ASA found that the price for Halfords’ service included a discount for booking online that was only available for a limited time.
The ASA said: “The comparison Halfords had made between their own time-limited, online prices and the non-promotional prices quoted by the car dealerships surveyed was not made on a like-for-like basis.
“We therefore concluded the claim was misleading.”
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