Jaguar Land Rover has reshaped its corporate sales team as part of a wider reorganisation, combining the back-office operations of Jaguar and Land Rover and leaving only the customer-facing parts, such as the dealerships, as separate brands.
The move has been instigated by UK managing director Jeremy Hicks, who joined the British brand from Audi at the end of last year.
“We’ve got to grow fleet and we’ve got to be aiming at user choosers,” said Hicks, speaking to BusinessCar at the Paris motor show. “It’s a great opportunity for us. But to do that we’ve got to be on the field in the first place.
“There’s one national sales company for Jaguar Land Rover. Everything back-of-house is one operation, but at the front there are two. We changed to that system in July.
“We’ve got one fleet team, of about 20 people, and it’s being run by Jon Wackett. He will then report to sales director Chris Newitt.”
The move marks the end of a six-year term when the Jaguar and Land Rover fleet teams operated as separate units.
Hicks added that he expected the upcoming XF estate to improve the brand’s penetration into the fleet market in 2013.
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