Peugeot has launched an aggressive fleet campaign highlighting its new 208 supermini’s claimed cost of ownership savings and green credentials as well as the fact that some models generate one tonne less CO2 each year than VW Polos and Ford Fiestas.
Central to the fleet offensive has been a public sector and leasing company road show in London, Edinburgh, Bristol and Manchester, where Mark Blundell, Peugeot’s product planning and marketing pricing manager, along with fleet director Phil Robson, quoted monthly BIK tax savings of up to £17 for the 1.2-litre, three-cylinder 208 compared with equivalent Fiestas and Polos.
Describing the 208, due for sales release in June, as “hugely important in a fleet volume context and a serious top three supermini fleet sales contender”, Blundell forecasted a 45% fleet element for the car, representing 20,000 sales next year.
