I’m always impressed at this time of year when BusinessCar’s research comes in for our annual fleet website review by how car makers respond to our ever-more stringent testing.
With scores getting increasingly close, we have to make our examination tougher to differentiate between those websites that are simply good from those that are great.
This year’s new differentiator was the addition of a check to see which car makers were up and running on TWITTER, something few of us had even heard of a year ago.
Part of our scoring system allowed points for having any kind of presence on Twitter and extra points for a dedicated fleet presence. No one scored maximum points this time around, but I can guarantee that by next year’s survey there’ll be more than one with a specific fleet Twitter account because manufacturers are working fast in the online arena.
In fact, things are moving so quickly that I wouldn’t be surprised if, by the time you read this, there’s more manufacturer Twitter action than we’ve recorded in our review, which starts on page 11.
And if you’re still wondering what this ‘Twitter’ is all about then why not go online to BusinessCar.co.uk/Twitter or join the tweeting community at Twitter.com/BusinessCar.
