CBVC Vehicle Management has announced the appointment of Michelle George as commercial director.

Her responsibilities will include improving the fleet management company’s salary sacrifice offering, enhancing and developing new client relationships.

George is said to bring more than ten years of experience in relationship and business development to the role, and was most recently strategic partnership manager at ElectriX, part of LV Insurance, playing a pivotal role in a partnership between ElectriX and CBVC.

George said: “I am delighted to join CBVC, having led the ElectriX partnership working with CBVC over the last three years. 

“CBVC always stood out to me for its great customer service and innovative methods of working. 

“I am excited about the opportunity to continue the salary sacrifice journey, raising awareness among employers about the fantastic benefits they can offer their employees.”

CBVC managing director Mike Manners said: “We are delighted to welcome Michelle to CBVC. She has the dynamism and drive to improve our business across the range of fleet management services that we provide. And having experienced her professionalism over the last three years in our relationship with LV ElectriX, I’m convinced she will be a superb addition to our team.”