SMR firm Fleet Assist has announced a range of senior management appointments.

Garry Winckley (pictured) has been promoted to business development director, with responsibility for account management and growth among existing and new customers, while Joanna Cooper, Fleet Assist’s longest serving member of staff, becomes strategic projects director.

Sara Smith, formerly of Stellantis, has joined Fleet Assist as head of vehicle supply and funding, seeking to grow Fleet Assist’s proposition focusing on specialist funding and supply for short term rental companies, while James Elliott has also joined as technology director, to be tasked with spearheading the strategic direction and execution of Fleet Assist’s technology platform.

Fleet Assist MD Vincent St Claire said: “As the Fleet Assist business continues to grow it’s essential our team’s breadth of knowledge and experience keeps pace. 

“Investing in these high-profile appointments coincides with us signing our 50th customer and our customer fleet nearing 1.5m vehicles in 2025.”