ALD Automotive | Leaseplan UK has appointed Tim Laver as country managing director.
The leasing company, which came together following the acquisition of Leaseplan by ALD Automotive in 2023, is preparing for the UK launch of its new brand identity, Ayvens, later this year.
Laver was previously ALD Automotive managing director, where he is said to have delivered double-digit growth in the corporate fleet segment whilst cementing the company’s market leading position in white label partnerships.
He replaces Alfonso Martinez, who is retiring.
Laver said: “I’m privileged to be given the opportunity to lead Ayvens UK as we embark on this new, exciting chapter.
“As part of our PowerUp 2026 strategy, we plan to leverage our unparalleled industry expertise and data sources to shape the future of mobility and achieve excellence across our four priority areas: operational efficiency, client value, corporate responsibility, and profitability.
“I look forward to working with the team to deliver on this mission.”
Martinez said: ““My time served at Leaseplan, and more recently, at ALD Automotive | Leaseplan, has been the privilege of a lifetime.
“I’ve had the opportunity to work with amazing colleagues and a huge variety of customers across three countries. Latterly in the UK, we’ve worked hard to lead the transformation of the UK transport sector, paving the way for cleaner, more sustainable mobility solutions. I now leave my position after 18 fulfilling years knowing that we have succeeded in that mission.
“As Ayvens UK, we’re uniquely positioned to deliver even further on that mission and shape the future of sustainable mobility for generations to come.
“Tim’s track record of delivering growth, along with his extensive experience, make him the right person to lead the business going forward. I wish him and the rest of the team every success and will remain a close friend of the company.”
