PSA Group has announced the creation of a new business unit dedicated to electric vehicles (EVs).
The group, which owns Peugeot, Citroen, DS, Opel/Vauxhall and the mobility brand Free2move, says the new unit is a step towards its aim of developing an EV offering covering its entire range by 2025, with implementation starting in 2019.
The new unit will be responsible for defining and deploying the group’s EV strategy, and rolling out the related products and services.
Alexandre Guignard has been appointed senior vice-president of the unit with responsibility for the profitable development of its operations.
He will also lead initiatives to help meet the group’s CO2 targets, in compliance with the 2020 and subsequent European emissions standards.
Linda Jackson, CEO of Citroen, to whom the unit will report, said: “The energy transition is an opportunity that our company has seized by launching an unprecedented technological offensive made possible by our multi-energy platforms.
“The challenge for this business unit, which benefits from an experience built up over several years within the group, will be to provide the best vehicles at the best time to satisfy our customers and thereby ensure the best economic conditions for launching PSA Group’s electric vehicles into the market.”
