Citroen has appointed Ed Hickin as its new UK head of business sales.
Hickin, who was previously head of commercial actions, succeeds Kristian Cholmondeley, who has moved to DS as UK head of marketing communications.
Hickin’s role is to maximise the sales of Citroen cars and vans through the Citroen Business Centre network.
He originally joined Citroen in 2003, and spent his first 11 years working in various dealer network roles.
He has previously worked as an area fleet manager, and been part of the team that rolled out the original Citroen Business Network programme in the UK.
He was appointed head of commercial actions in October last year.
Hickin said: “I am excited to be appointed head of business sales at this important time for the brand in the UK.
The Citroen Business Centre network will play a vital role in the sales success of products such as the new C5 Aircross SUV, the new C4 Cactus Hatch and the new Berlingo Van with local fleet operators and SMEs.
“With so many business-friendly products in the Citroen range now, 2019 is set to be a hugely successful year for business sales and a significant opportunity for the entire Citroën dealer network.
“I look forward to working with our dealer partners to maximise sales and profitability in this important sector of the market.”
Citroen UK sales director Eurig Druce said: “I am delighted to welcome Ed to lead our business sales offensive in 2019. Over the past two years, Citroen UK has successfully re-built a retail foundation to our sales results, taking full advantage of our complete range renewal, and averaging retail sales growth of 27% for the past seven months.
“For 2019, our aim is to build on this strong foundation and our historic success within the B2B market. Ed will play a crucial role with all dealer partners to make this a success.”
“I thank Kris for his commitment and efforts, and wish him all the best in his new position working for the DS brand here in the UK.”
