Kia has joined the Go Ultra Low consortium, which aims to increase the uptake of ultra-low emission vehicles in the UK.
The campaign is backed by the Government and the SMMT, as well as seven other manufacturers.
According to the latest SMMT registration figures, more than 26,000 ULEVs were sold in 2015, more than doubling the size of the parc in the last year, while there are now 30 ULEV vehicles on the market.
“The UK has one of the fastest growing ultra low emission vehicle markets in the world and I warmly welcome Kia to the Go Ultra Low campaign. It is another example of leading car and van manufacturers sharing our ambitions for this exciting and increasingly popular technology,” said transport minister Andrew Jones.
“Kia recently set out its roadmap for low emission cars so joining the Go Ultra Low campaign was an easy decision for us,” said Paul Philpott, president and CEO of Kia UK. “The electric and plug-in hybrid vehicle market will grow rapidly in the coming years and we are committed to meeting the increased demand.”
He added: “In addition to our Soul EV, we will be introducing a range of advanced new products and technologies to add to the growing selection of plug-in cars already available within the Go Ultra Low consortium.”
